#KSPartner Influencer Program

Photo from SXSW Influencer Partnership with Rachel Martino

During my time at Kendra Scott, I focused on creating long-term, authentic relationships that would bring brand awareness and drive quality web-traffic. I realized there was a key difference favoring partners whom I would work with seasonally and partners who were not as interested in sharing the brand long-term. The #KSPartner campaign was created as a solution that focused on fostering genuine partnerships with influencers who were invested in the brand.

As a result of regular gifting initiatives the influencers I worked with would wear their seasonal pieces, however, there is a disconnect between their audience associating trendy, non-traditional Kendra Scott jewelry with the brand. Through consistent tagging and mentioning of Kendra Scott, the #KSPartner campaign aims to create brand awareness that would remain a consistent voice to our chosen influencer's audience, aiming to drive their interest to the web and following our story on our social channels.

Kendra Scott Partner Campaign

For the full proposal, click below!

#KSPArtner Proposal