We were asked to take on a typical client, something that we encounter on almost a daily basis. Of course I chose my favorite salsa, Pace, that I put on practically everything I eat.
For this print campaign, I knew I wanted to show how their salsa can take anything from average to amazing with a pop of the cap! I wanted to embody the feeling of a Friday and that rush of relief you experience when the weekend is finally here. From this idea, comes the headline "Friday Flavor on a Monday Afternoon" to show that with Pace you can have that weekend feeling any day of the week.