As a competitor in the National Student Advertising Competition in 2016, my class was tasked with creating a national campaign for our client, Snapple. Before we could begin the creative- we first had to do our research on the market, our brand, our target market and just about anything you could think of!
This research gave us the insight we needed to create an influential campaign that took on the task of convincing people Snapple was still relevant, tasted great and wasn't as unhealthy as they think it is. While the main portion of our research was conducted through online surveys and digging through articles, we also conducted over 20 street interviews during our stay in NYC. See our findings, and the video here!