Totes Umbrella Transit Campaign
For this project, I wanted to focus on the experience of having an umbrella when you need it.... and the experience of not having an umbrella when you need it.
I chose to create the advertisements in black and white, with a pop of the brand's signature red color. Not only does this dramatize the scenes that are depicted, it also captures the attention of the audience with the stark contrast. These advertisements are largely rooted in photography with striking images chosen specifically for shelter, transit, and billboard.